The idea for the original video of A Beautiful Lie was to feature this element of graphic text running across certain images to illustrate and highlight specific environmental facts and issues but in the end it was left with a more subtle, minimal approach that left the icebergs and glaciers open and easier to see and share. You can watch the alternate version called A Beautiful Lie 2.0. here.
UHQ - Jared Leto poses for a portrait during a press junket to promote his documentary film, “Artifact,” at the BLVD Hotel on Wednesday, April 16, 2014 in Studio City, Calif.
"Oscar winner Jared Leto visited our Mercy children this past Saturday. We were delighted to give him a tour of Mercy Centre and tell him about our efforts to combat AIDS and stigmatization in slum communities."